About
About
What's the story?
Growing up in the pretty coastal town of St Ives, Cornwall, I developed a deep appreciation for creativity and visual aesthetics from an early age. After studying Psychology, I became fascinated with how brands can connect with consumers and influence their actions, sparking a passion for luxury marketing and brand strategy. My career since then has allowed me to further develop my appreciation for luxury visual aesthetics and marketing in all its forms.
Vision
I’m a firm believer that a successful brand extends far beyond a product or service it offers. It’s the story it tells and the emotions it evokes that ultimately creates a lasting connection with the consumer. In order to stand out and appeal to new generations, this should always be rooted in authenticity and purpose. I believe that the secret to explosive brand growth is in marketing & brand strategies that are real, the relatable and the remarkable.
Mission
Fueled by a passion for authentic growth, I shape luxury and premium brands with creativity. My mission? To craft compelling narratives, elevate brands with compassion and boldness, and challenge norms. Leading with openness and continuous learning, I strive for a legacy of meaningful connections and innovation in the luxury landscape
Values
Whilst working with many of the world’s most renowned luxury and technology brands, one thing I’ve tried to retain in myself is my values of authenticity-first. Always. With boldness, I embrace challenges as chances to learn and grow, always sprinkling a bit of creativity into the mix. Compassion shapes my interactions, and curiosity keeps me asking questions. I strive to be open and kind in my leadership, in an atmosphere where teamwork reigns and learning never stops.
I've worked with......
Interests
After buying and refurbishing my own apartment, I’ve developed a love of mid-century interiors and considered maximalism. I’m an obsessive collector of mid-century furniture and West German pottery. My home is like a South London Wes Anderson set, filled with interesting items I’ve found from Paris flea markets, Bruges vintage shops, and over-priced outlets in London. I love finding things that are unique and that sometimes raise eyebrows. There are few things more rewarding to me than taking old things and bringing them back to life as something new and creative, whether it’s customising old clothes or upcycling furniture that I find on eBay.
Projects
Discover my portfolio of marketing and brand strategy projects, which includes collaborations with some of the world’s most iconic luxury and technology brands including Harrods, YOOX Net-a-Porter, and Spotify.
Want to know more?
For more information about how I’ve led global teams to deliver marketing & brand strategies that drive transformation and revenue growth, download my CV on the link below.
