Lampoo

Challenge

I joined Lampoo at a time when luxury resale was exploding, and the marketplace was becoming ever more cluttered.

To win in the resale market, brands needed a way to stand out and a point of differentiation, but Lampoo felt like many other resale platforms, not premium enough, and very promotional

Action

Whilst building a team of 5, I set in place new processes and customer insight approaches that gave a view on the customer the business had never previously had, broadening its target audience.

Using these insights, I led a rebrand and repositioning, which included a new logo, aesthetic, brand strategy and product proposition, all focused on differentiation of our service to luxury customers, and on Lampoo’s sustainable business values.

I led the redesign and build of the website, overseeing all creative direction and production associated with the new aesthetic, setting the brand on an elevated path to success.

Results

Following the rebrand and new brand strategy, we launched the store on King’s Road, relaunched the store in Milan, and launched the new website and marketing activities across Europe.

During my time there we increased social media following by over 500% and revenue increased by over 300% YoY.